Skip to content
JN Innovation

Vacation rental · Nashville, TN

Nashville Luxury Rental

A direct-booking website for a Nashville vacation rental, with Airbnb’s clarity and none of the marketplace. It’s built to be found on Google and by AI assistants.

Visit the live site(opens in a new tab)
Client
Nashville Luxury Rental
Industry & location
Vacation rentalNashville, TN
Services
  • Competitive research
  • Website design & build
  • Direct booking with Hospitable
  • SEO & AI search
  • Domain move
Platform & stack
  • Next.js
  • Hospitable
  • Vercel
  • Google Search Console
  • Schema.org
nashvilleluxerental.com
Nashville Luxury Rental home page: “Sylvan Park home with a heated pool, rooftop porch & private elevator” above a five-photo mosaic of the house
The Nashville Luxury Rental home page on a phone

01

The challenge

Nashville Luxury Rental is a four-bedroom home in Sylvan Park with a heated plunge pool, a rooftop porch and a private elevator. Bookings already ran through Hospitable, but the website was a basic GoDaddy page. The Airbnb and Vrbo listings did the selling, beside every competing house and with the marketplaces’ fees on top.

The owners wanted a site that shows the house the way Airbnb does: photos first, clear facts, real reviews, and dates in a couple of taps. It also had to explain why the location works, so guests would book direct. And it had to show up when people search Google, or ask ChatGPT, for a place to stay near Vanderbilt or downtown.

02

What we built

Research

  • Competitive research on rentals in Sylvan Park and West End: how they sell the location, what they show and what they leave out
  • A page for each kind of trip: medical stays near Vanderbilt, extended stays, pickleball weekends and family reunions

The listing

  • An Airbnb-style home page with a photo mosaic, highlights, bedrooms, amenities and a video tour
  • A 57-photo tour, room by room
  • Drive times to Vanderbilt, the hospitals, Broadway and the airport, with a map of the area (the exact address is sent after booking)
  • Guest reviews pulled daily from the booking sites, each labelled with its source

Booking

  • Hospitable’s live calendar on the home page and on its own Book page
  • A worked price example that includes Tennessee and Davidson County taxes, since Hospitable only adds them at checkout
  • Request-to-book, the minimum stay and the city’s short-term rental permit, stated up front

Google & AI search

  • Structured data for the rental, its reviews, FAQs and photos
  • llms.txt files that give ChatGPT and other AI assistants the facts about the house
  • An image sitemap, Search Console verification, and redirects for the old site’s links
  • Moved the domain to Vercel without touching the owners’ Microsoft 365 email

03

Results

  • Guests book direct with the owners: Hospitable’s live calendar and checkout, with no marketplace in between

  • The full price, taxes included, is explained before guests reach the checkout

  • Search-ready from day one: structured data, llms.txt and a sitemap Google accepted at launch

Screens

The site

nashvilleluxerental.com
“Where you’ll be” section: a map of Sylvan Park marked “Approximate location” beside drive times to Vanderbilt, Broadway and the airport
Drive times from the front door, with a map of the area. The exact address is sent after booking.
nashvilleluxerental.com/book
Check availability page with a “What you’ll pay” breakdown, including taxes, beside Hospitable’s booking calendar
The Book page: Hospitable’s live calendar, and a worked example of the full price with taxes.
nashvilleluxerental.com/stays/vanderbilt-medical-stays
“A calm home 7 minutes from Vanderbilt University Medical Center” page with a bedroom photo and reasons the house works for medical stays
One page for each kind of trip. This one is for families visiting Vanderbilt’s hospitals.
  • Nashville Luxury Rental home page on a phone
    Home
  • Room-by-room photo tour on a phone
    Photo tour
  • Check availability page on a phone with Hospitable’s calendar
    Book
See it liveVisit the sitenashvilleluxerental.com(opens in a new tab)Next case studyPowerPack Fitness

Want your website to bring in more bookings?

Tell us what you’re building, or what isn’t working. Your message goes straight to Jeff, the person who would build it.

Get in touchjeff@jninnovation.com